I am excited to announce two things. The first is that traffic to Brazen Careerist increased by forty percent last month. The second thing is that LinkedIn agreed to sponsor this blog.
The two are related. Of course, LinkedIn wouldn’t be sponsoring the blog if there was not a lot of traffic. But to be honest, they did not approach me for my traffic. In fact, they didn’t approach me at all. I asked them.
I have known the director of corporate communications, Kay Luo, for a while because she was on the phone when I interviewed Konstantin Guericke one of the LinkedIn founders. She was very fun on the phone, chiming in a few times. I ended up writing about how her network-challenged boyfriend should be using her network for his job hunt. And she was a good sport about that, so I liked her.
We kept in touch for a while, and after one email exchange when we were talking about my book, she sent me back a link that showed me how to find all the journalists in my network who could cover my book. That was really cool of her to think of. It didn’t occur to me that I could do that with LinkedIn.
So a few days later I broached the idea of her sponsoring my blog and my book tour. I couldn’t believe how quickly she got the idea approved.
Sponsorship is a difficult nut to crack in the blogosphere because there aren’t any official rules for blogger ethics except: Have them. I get approached often by people who want to do some sort of advertising/sponsorship/whatever deal. I always say no. The blog is a huge part of my life, and matching it to someone else’s brand is a big step. I have to love that brand. It has to be integral to my message. I think I’ve found that in LinkedIn.
So I will still write about LinkedIn on the blog, but every time I mention them, I’ll remind everyone that LinkedIn sponsors me. And hooray for that.