Comments on: Me at the M-A-C counter: Timing is (almost) everything http://blog.penelopetrunk.com/2006/06/08/me-at-the-mac-counter-timing-is-almost-everything/ Advice at the intersection of work and life Mon, 08 Sep 2008 05:30:40 +0000 http://wordpress.org/?v=2.6.1 By: Benjamin Strong http://blog.penelopetrunk.com/2006/06/08/me-at-the-mac-counter-timing-is-almost-everything/#comment-748 Benjamin Strong Fri, 09 Jun 2006 06:14:50 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2006/06/08/me-at-the-mac-counter-timing-is-almost-everything/#comment-748 What a stroke of luck. I have a very limited advertising budget but have struck up solid relationships with several of the "trade" journals and newspapers in my market. I but the add space they have a hard time selling, usually at a discount and usually with artwork deadlines of 8 to 12 hours. Being able to produce good artwork that meets the publishers requirements helps them. Getting our name in front of the customer, even if it is on a page they may not expect, helps us. We just try to be in the right place at the right time, ask for specials, and remain flexible. What a stroke of luck. I have a very limited advertising budget but have struck up solid relationships with several of the "trade" journals and newspapers in my market. I but the add space they have a hard time selling, usually at a discount and usually with artwork deadlines of 8 to 12 hours. Being able to produce good artwork that meets the publishers requirements helps them. Getting our name in front of the customer, even if it is on a page they may not expect, helps us.

We just try to be in the right place at the right time, ask for specials, and remain flexible.

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