Comments on: Danica Patrick's unique selling proposition http://blog.penelopetrunk.com/2006/05/30/danica-patricks-unique-selling-proposition/ Advice at the intersection of work and life Sun, 21 Mar 2010 13:59:21 -0600 http://wordpress.org/?v=abc hourly 1 By: Wayne Freeman http://blog.penelopetrunk.com/2006/05/30/danica-patricks-unique-selling-proposition/comment-page-1/#comment-148232 Wayne Freeman Sun, 01 Jun 2008 00:41:55 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2006/05/30/danica-patricks-unique-selling-proposition/#comment-148232 Actually, Danica has won a race. She won the Japan 300 in April. So she's young, beautiful, a strong competitor, and now a winner. Not just a role model for teen-age girls, but for everybody, even for us who are no longer young and have never been beautiful. Actually, Danica has won a race. She won the Japan 300 in April.

So she's young, beautiful, a strong competitor, and now a winner. Not just a role model for teen-age girls, but for everybody, even for us who are no longer young and have never been beautiful.

]]> By: Don B. http://blog.penelopetrunk.com/2006/05/30/danica-patricks-unique-selling-proposition/comment-page-1/#comment-109266 Don B. Fri, 05 Oct 2007 11:52:41 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2006/05/30/danica-patricks-unique-selling-proposition/#comment-109266 Wonder why so few comments. The post and the first comment really got my thinking you both are right. It really is intriguing about Danica and I do not see any downside. As an engineer we would welcome more women in the field. Much about design is opinion and projects benefit from more diverse opinion. Wonder why so few comments. The post and the first comment really got my thinking you both are right. It really is intriguing about Danica and I do not see any downside. As an engineer we would welcome more women in the field. Much about design is opinion and projects benefit from more diverse opinion.

]]> By: Penelope Trunk http://blog.penelopetrunk.com/2006/05/30/danica-patricks-unique-selling-proposition/comment-page-1/#comment-715 Penelope Trunk Tue, 30 May 2006 15:23:55 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2006/05/30/danica-patricks-unique-selling-proposition/#comment-715 Right. It's ironic that it a race car driver who is like a model can make girls think about un-model-like jobs in engineering and science. This is another reason to like Danica. Right. It's ironic that it a race car driver who is like a model can make girls think about un-model-like jobs in engineering and science. This is another reason to like Danica.

]]> By: Mary Baum http://blog.penelopetrunk.com/2006/05/30/danica-patricks-unique-selling-proposition/comment-page-1/#comment-714 Mary Baum Tue, 30 May 2006 14:59:37 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2006/05/30/danica-patricks-unique-selling-proposition/#comment-714 I also think it helps that she's beautiful. For one thing, she looks great in ads. I imagine she'll sell a lot of oil and parts to the Larry the Cable Guy set. (And, to be fair, regular people looking for hubcaps at Auto Zone on a Saturday afternoon.) But more important, her looks give her sport crossover appeal in a way Janet Guthrie never did. If she can reach teen girls, in particular, I would imagine she can grow the fan base by 30 - 50 percent over the next five years. Finally, if she can give teen girls permission to get their hands dirty working on engines and cars, she can help more of our girls into careers in science and engineering. And wouldn't that be special? I also think it helps that she's beautiful.

For one thing, she looks great in ads. I imagine she'll sell a lot of oil and parts to the Larry the Cable Guy set. (And, to be fair, regular people looking for hubcaps at Auto Zone on a Saturday afternoon.)

But more important, her looks give her sport crossover appeal in a way Janet Guthrie never did.

If she can reach teen girls, in particular, I would imagine she can grow the fan base by 30 – 50 percent over the next five years.

Finally, if she can give teen girls permission to get their hands dirty working on engines and cars, she can help more of our girls into careers in science and engineering. And wouldn't that be special?

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