The best companies to work for are those that understand that priorities among workers are changing. In fact, Laura Shelton and Charlotte Shelton conducted a nation-wide survey about worker priorities, published in Generation NeXt. The survey showed that for Generation X, “Recognition scored very low, and power and prestige ranked dead last. Salary, a major preoccupation for boomers, came in third from the bottom.”
The companies that do the best job of keeping Gen Xers happy are companies accommodate life outside of work and that downplay hierarchy, since “rank and seniority mean nothing to Generation Xers.”
The book is full of fascinating statistics which you would never know by looking at the dowdy cover. But anyway, when I interviewed Laura Shelton, who is an Xer herself, we talked about the difference between what women did twenty years ago (her mom and co-author, Charlotte Shelton) and what they do now. When Katrina hit, Laura, who is a newscaster in Louisiana, left with a few of her friends to take a break and regroup. Her mother said that when she was Laura’s age the women would have been too nervous about getting ahead in their careers to think about leaving for a break during such an important time.
Laura’s final message: Forget about being nervous. “Don’t sit in a job with a baby boomer boss who doesn’t get it. Vote with your feet.”