When is comes to aspirational reading, the Title 9 catalogue is my favorite. I don’t know anyone at the company, but I curl up on the sofa and read the catalogue like it’s a letter from a good friend.
Great things about this catalogue:
- The women who model the clothes. No pro athletes here and no models. These are career girls. This month there is Kathy, who is a business owner and pole vaulter and mom. There is Brigid who is a sales rep who competes in the Ironman. These are women I want to be like.
- The lifestyle. All good catalogues sell one. The Title 9 lifestyle mixes work and play. For example, the stash and dash satchel (which I will be buying) is pictured next to this description: “Flat zippered outer pocket fits files and documents perfectly. Plus two outer stash straps for a yoga mat.”
- The name. For those of you who don’t know, Title IX is the law that required girls to receive equal access to sports that boys do. So (theoretically) no more spending thousands of dollars on high school football and basketball for boys and nothing for girls. This law is constantly under threat even though people like law professor Joanna Grossman write that, “Title IX is arguably the most successful civil rights statute in history.” Women who play sports do better at work, according to a study published in the magazine Sports File. Title 9 is a great company for making the law a household name.
Read this catalogue to get excited about your life and your work. Really. You can find it online, but call (800) 342-4448 to get one delivered for optimal sofa reading.