Comments on: Marketing lessons from Esther Williams http://blog.penelopetrunk.com/2003/06/12/marketing-lessons-from-esther-williams/ Advice at the intersection of work and life Sun, 21 Mar 2010 10:20:08 -0600 http://wordpress.org/?v=abc hourly 1 By: matchmaker http://blog.penelopetrunk.com/2003/06/12/marketing-lessons-from-esther-williams/comment-page-1/#comment-218570 matchmaker Tue, 19 Jan 2010 03:58:46 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2003/06/12/marketing-lessons-from-esther-williams/#comment-218570 Ah, you’ve got my very favorite sandwich of all time on here–turkey, dressing and cranberry sauce. This year I tried to make way, way too much dressing so that there would be plenty left over. No luck–it went like hotcakes. I think I’ll have one or two sandwiches from it… Ah, you’ve got my very favorite sandwich of all time on here–turkey, dressing and cranberry sauce. This year I tried to make way, way too much dressing so that there would be plenty left over. No luck–it went like hotcakes. I think I’ll have one or two sandwiches from it…

]]> By: Mark W. http://blog.penelopetrunk.com/2003/06/12/marketing-lessons-from-esther-williams/comment-page-1/#comment-203579 Mark W. Sat, 26 Sep 2009 15:56:16 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2003/06/12/marketing-lessons-from-esther-williams/#comment-203579 This is not right - I'm commenting on a blog post twice and I'm the only one commenting. Anyways this comment is really my way to send you a link to let you know Google is archiving LIFE Magazine in Google books. I found an ad in the April 6, 1959 issue featuring Esther Williams in her Esther Williams pool - http://spedr.com/hvam . This is not right – I'm commenting on a blog post twice and I'm the only one commenting.
Anyways this comment is really my way to send you a link to let you know Google is archiving LIFE Magazine in Google books. I found an ad in the April 6, 1959 issue featuring Esther Williams in her Esther Williams pool – http://spedr.com/hvam .

]]> By: Mark W. http://blog.penelopetrunk.com/2003/06/12/marketing-lessons-from-esther-williams/comment-page-1/#comment-165639 Mark W. Sat, 16 Aug 2008 16:57:21 +0000 http://lolindrath.dyndns.org/lolindrath/wordpress/2003/06/12/marketing-lessons-from-esther-williams/#comment-165639 "Give the customer what they want." William Shatner is doing this now in his new venture 'Live Autographs' (as an investor and partner). It's a new video service in which celebrities appear on camera to deliver a personalized greeting as they sign an autograph. He gives the customer what they want (most of the time -sort of) for $149. Excerpted from the article - William Shatner sat in a drab office staring at a TV monitor displaying a message he was supposed to read to a fan while signing an autograph, but "Star Trek's" Captain Kirk wasn't very happy. "I can't do this, this is crazy," Shatner said. "Are you nuts? You want me to say, 'When I'm smoking and sipping whiskey with Allen' -- who's Allen? -- 'I'm secretly thinking of you and your dog?' "I can't say that," Shatner added, glaring into the camera, his words dripping the trademark irony he has summoned in countless TV performances, including his Emmy-winning role as Denny Crane on the ABC courtroom drama "Boston Legal." The complete news article can be found at http://www.washingtonpost.com/wp-dyn/content/article/2008/08/14/AR2008081403016.html . It's high tech autographing for a princely sum. "Give the customer what they want."

William Shatner is doing this now in his new venture 'Live Autographs' (as an investor and partner). It's a new video service in which celebrities appear on camera to deliver a personalized greeting as they sign an autograph. He gives the customer what they want (most of the time -sort of) for $149.

Excerpted from the article -

William Shatner sat in a drab office staring at a TV monitor displaying a message he was supposed to read to a fan while signing an autograph, but "Star Trek's" Captain Kirk wasn't very happy.
"I can't do this, this is crazy," Shatner said.
"Are you nuts? You want me to say, 'When I'm smoking and sipping whiskey with Allen' — who's Allen? — 'I'm secretly thinking of you and your dog?'
"I can't say that," Shatner added, glaring into the camera, his words dripping the trademark irony he has summoned in countless TV performances, including his Emmy-winning role as Denny Crane on the ABC courtroom drama "Boston Legal."

The complete news article can be found at http://www.washingtonpost.com/wp-dyn/content/article/2008/08/14/AR2008081403016.html .
It's high tech autographing for a princely sum.

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